What is the primary purpose of business metrics in an organization?

The primary purpose of business metrics in an organization is to describe and measure what the organization's work is. Business metrics provide key performance indicators (KPIs) that help organizations assess how effectively they are achieving their goals and objectives. By monitoring these metrics, organizations can analyze performance, identify areas for improvement, and make informed decisions. This systematic measurement helps organizations keep track of their progress and align their strategies accordingly.

In contrast, the other options focus on specific aspects of operational management or application development rather than on the overarching goal of measuring work performance within the organization. Collecting statistics on work performance is useful, but it doesn’t encompass the broader perspective that business metrics provide. Managing data instances and defining data types are more related to data governance and application design than to measuring overall organizational performance. Thus, the choice that highlights the role of business metrics in reflecting the organization’s work processes and outcomes is the most accurate.