In the following scenario, which shirt color could benefit from a promotional offer? Long-sleeve, red shirt.

The red long-sleeve shirt stands to benefit from a promotional offer due to its direct correlation with the promotional strategy, which is often designed to boost sales of specific products. Offering a promotion on the red shirt can help attract customers who may be specifically interested in that color, enhancing its visibility in the marketplace. Colors can evoke different feelings and preferences among consumers, and promotions can leverage this by creating perceived value or urgency.

Promoting the red shirt can capitalize on consumer associations with the color, such as excitement, passion, and energy, which may lead to an increased likelihood of purchase. Additionally, if the red shirt is part of a broader marketing theme—like a holiday or event where red is widely favored—making it the focal point of a promotion could effectively drive sales.

The other colors may have their own merits but do not directly enhance the appeal of the specified red shirt or align with a promotional push aimed specifically at it. Promoting colors other than red would not generate the same targeted interest that leveraging a promotional offer on the red shirt offers.