For a sales manager running weekly performance reports, which type of report metrics is being utilized?

In the context of a sales manager running weekly performance reports, the correct type of report metrics utilized is business metrics. Business metrics encompass a wide range of performance indicators that measure the success of a company's sales activities, operational efficiency, and overall business health.

These metrics provide insights into how well the sales team is performing against set targets, revenue generation, market trends, customer satisfaction, and other critical factors that affect the company's bottom line. In weekly performance reports, a sales manager would typically focus on metrics such as sales volume, conversion rates, and customer acquisition costs to evaluate and drive business strategies.

While quality, operational, and performance metrics may provide useful insights within specific areas of sales activities, they do not encapsulate the broader view necessary for comprehensive business assessments that a sales manager requires for weekly reporting. Therefore, business metrics are the best fit for the context of the question.